To be five billion dollar enterprise by 2020.
- Understand consumer insights and meet their needs with safe, effective and world class products.
- Enhancing the value we deliver to our customers.
- Develop a lasting relationship with our customers.
- Recruit, develop, motivate and retain the best talents within the country; recruit if need be from abroad and provide them a challenging and demanding environment.
- Become globally competitive.
- Become the most admired company in Nepal.